hands of students in university library and open books
University of Southampton
9 December 2022
production print triprint professional retail printer
9 December 2022

Rochdale Association Football Club

Rochdale Football Club choses Apogee to implement an Innovative One Source web to print portal that improves the connection with the fans.


“After enjoying a successful MPS partnership with Apogee in recent years, their innovation enabled us to carry on working remotely and enhanced our business continuity plan. 

Their outsourced print services allowed us to stay connected with our loyal fans – thank you!”

– Rochdale Association Football Club representative

Company Profile

  • Company Name: Rochdale Association Football Club
  • Sector: Hospitality 
  • Solutions Provided: Outsource Document Services 


The Background

The club experienced difficulties conveying information to their supporters when they were forced to temporarily close due to the Covid-19 pandemic. This meant they were not able to stay in touch with their fan base and continue their well known ‘Dale Lotto’ which takes place every week and had become a huge success for the club and provided a vital income.

Due to their lottery system and marketing efforts involving an employee of the club visiting individual fans on a door to door basis selling lotto tickets for prizes, it became impossible to deliver this service because of the lockdown and social distancing measures, meaning the club lost this source of revenue.


The Solution

Apogee proposed a Print on Demand Web2Print portal that allowed Rochdale AFC to centrally manage all their marketing collateral and campaigns. The portal enabled them to upload, ‘Dale Lotto’ tickets and info which was automatically printed and distributed via Apogee’s ODS facilities, based on the data provided.

Apogee then used software to autofill and locate the addresses of each lottery member and season ticket holder, further automating the process. This was a key aspect of the solution which enabled Rochdale AFC to successfully print 3500 letters, leaflets, and envelopes, then finish, package, and deliver directly to fans in under one week.


The Outcome

Led by Apogee’s expert teams, the club were able to re-connect with their loyal fans through the Print on Demand Web2Print portal solution and keep up the consistency of their previous hardcopy marketing campaigns. As well as this, the introduction of the Print on Demand solution provided an avenue of income whilst the physical club remains closed.

This element of expertise was put to great use during the Covid-19 pandemic. Beyond the infamous ‘Dale Lotto’, the club have been able to send other flyers and key information to fans automatically through the portal without any physical contact. This provided the club with substantial cost savings, reduced wastage and saved time compared to manually delivering the documents.

This level of innovation has encouraged RAFC to continue their journey of digital transformation with Apogee, as well as developing their business continuity plan.



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